Virtual Outdoors

What is Virtual Outdoors?

In a nutshell: we’ll shoot superb 360° videos, lots of active GoPro material and still photos. The first videos will be published in the Autumn 2016.

Uutela National Park, Vuosaari, Helsinki, Finland

Uutela National Park, Vuosaari, Helsinki, Finland

Virtual Outdoors started off as a RDI project in March 2016 and it lasts for three years. After that The purpose is to promote Finnish nature to modern humanists who are curious and open travelers and have seen the large metropolitan areas and main tourist attractions of the world.

We have four goals:

  1. To add travellers in Finnish nature sites.
  2. To develop digital expertise in the travel industry in Finland
  3. To create a concept which combines the features of nature into a digital experience both online and offline.
  4. To grow nature tourism related business for small and medium enterprises.

Tourism has gone more and more online and digital experiences (such as VR Glasses, GoPro’s, Internet of Things) have become a part of everyday actions. The intention here is to combine nature, digitalisation and virtuality for a seamless experience. At the same time travellers can explore Finnish nature in advance and reduce the barriers of traveling.

With this project we will do quick trials, track our success and failures, correct the course and improve ourselves constantly. At the end of this project the experience will be scaled to the national level for implementation. The project is financed by Rural Program and we are doing a collaboration with Rural Finland and Outdoors Finland –projects.

In the Summer of 2016 we do trial shootings and try different things to see which works and which doesn’t. The focus is on different waters (oceans, lakes, rivers, streams and rapids) and activities one can do within the water.

The project is operated by:

Lahti University of Applied Sciences

Haaga-Helia University of Applied Sciences

Karelia University of Applied Sciences

University of Eastern Finland, Centre for Tourism Studies